What is a Blog?

A blog is an online journal or website, regularly updated, displaying information about a specific topic. It’s a platform where an individual or a group of writers share their views on a topic.

The content of a blog is generally arranged using bold headers. The text is arranged in short paragraphs, sometimes in numbered or bulleted lists. A blog often includes images and hyperlinks.

How do I write a blog post?

Plan and Organize

Start by planning your post. Choose an interesting topic and decide who your target audience will be. Create an informal outline, using short sentences and phrases. Research your topic and fact check. 

Write your Post

Writing for the web (which is where a blog post lives) is different than writing academically. When writing your blog post, keep these items in mind:

  1. Use section headers. These organize your post and allow your readers to easily scan the post for what interests them.
  2. Keep paragraphs short. Paragraphs should be kept to about 4 sentences or less. When including extended paragraphs, try using a numbered or bulleted list within the paragraph.
  3. Add hyperlinks. Insert hyperlinks so the reader can access additional information on the topic with one click. Hyperlinks are live links that connect to other webpages and are commonly found in blogs, adding related content and credibility.
  4. Add images. Using photos, graphs, tables, or screenshots produces visually engaging posts. Images also give your reader another way of understanding your written content.

Revise, Edit, and Proofread

Revise and edit your blog post. Make sure to avoid repetition, and keep sentences and paragraphs short.


Read your post aloud to check its flow, and if possible, have someone else read it and provide feedback. Don’t be afraid to cut out text or adjust your writing last minute. Grammarly is a great resource to help you proofread your blog.

View a Sample

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View an annotated sample for tips and tricks to writing an effective blog post.